Web Operations
The storefront, kept fast and frictionless. Site performance, page structure, catalog hygiene, and the daily fixes that stop revenue quietly leaking out.
Available for new projects
Freehold, NJ · Shopify · Amazon · eBay
I run the operations and growth behind stores that sell.
Efraim Dunner — keeping the storefront fast, the catalog clean, and the campaigns converting for outdoor and ecommerce brands like FreedomUSASales.com.
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An online store is a system. I keep every part of it — speed, structure, catalog, and campaigns — pulling in one direction: more of the right people finding what they want, and more of them buying it.
By the numbers
Operating scope, not vanity metrics.
Scope of the climb
At the helm since
2023
Leading web operations & growth at FreedomUSASales.com.
Sales channels in sync
0
Shopify, Amazon and eBay, run as one catalog.
SKUs in active rotation
0+
Products, bundles and variants kept clean and live.
Storefronts built & grown
0
From RobotVacuums.com to FreedomUSASales.com.
Capabilities
Four levers I pull to move the numbers.
Growth & Conversion
Turning visits into orders. Funnel and checkout optimization, bundle and pricing strategy, and paid campaigns across Google and Meta.
SEO & Merchandising
Getting found, then getting chosen. Technical SEO, product content, and merchandising that earns the ranking and the click.
Brand & Storefront
Stores that look the part. Full Shopify builds and brand systems — product pages, bundle layouts, and the details that build trust.
Selected work
The field.
2 flagship builds · 02—03
01 — Live
Project 01
FreedomUSASales.com
Web Operations & Growth · 2023—Present
Outdoor and hunting gear, sold across Shopify, Amazon and eBay. I own site performance, the product catalog, bundle strategy and digital marketing — the full operating layer behind the sale.
Visit live store ↗
02 — Build
Project 02
RobotVacuums.com
Website & Brand Design
A full Shopify website build and brand identity from the ground up — product catalog, navigation, and a clean, conversion-minded layout designed to turn browsers into buyers.
Visit live store ↗
Field notes
Storefront artifacts · bundles, reviews, infographics, listings
The route
How a store gets uphill.
Growth isn't one move — it's a sequence run in order, then repeated. This is the path I take every store through.
01
Survey
Audit the store top to bottom: speed, structure, catalog health and analytics. Find where the revenue leaks.
02
Clear the path
Fix what blocks the sale. Tighten pages, navigation and checkout so nothing stands between intent and purchase.
03
Climb
Grow traffic and conversion together — SEO, merchandising, bundles and paid campaigns working as one engine.
04
Hold the ground
Monitor, iterate and keep the gains compounding. Operations is a habit, not a one-time push.
Toolkit
What I run the store with.
Not a programmer — an operator. The strategy comes first; these are the instruments.
ShopifyStorefront & catalog
Google AdsSearch & shopping
Meta AdsPaid social
AmazonMarketplace ops
eBayMarketplace ops
AnalyticsGA4 & reporting
CanvaCreative & assets
SEOTechnical & content
Efraim Dunner · Freehold, NJ
About
An operator, not a bystander.
I'm Efraim Dunner, an ecommerce professional specializing in outdoor and hunting gear. I lead web operations and growth at FreedomUSASales.com, where I manage site performance, the product catalog, bundles and digital marketing across Shopify, Amazon and eBay.
My focus is simple and stubborn: growth, SEO, and a buying experience that just works. I've led web operations and design projects end to end — and I'm happiest with my hands on the dashboard, finding the next point of leverage.
Let's talk
Got a store that
Got a store that
should be doing more?
Tell me what you're selling and where it's stuck. I'll tell you where the next bit of growth is hiding.
hello@efraimdunner.com ↗